A friend recently posted an article about Big Data on Facebook that provides a possible insight on the recent shock vote on Brexit and the election of President Trump in the US. It’s a fasicinating discussion on the use of hyper-targeting and extreme profiling to deliver highly-tailored messages to influence voters. You can read it here – The Data That Turn The World Upside Down Hyper-targeting However I don’t think the ideas in the article are revolutionary, more they are evolutionary. I remember reading a few years back of a husband and wife marketing team who used to target each...