Is Big Data and Hyper-Targeting the new Atomic Bomb of Politics?
Jan31

Is Big Data and Hyper-Targeting the new Atomic Bomb of Politics?

A friend recently posted an article about Big Data on Facebook that provides a possible insight on the recent shock vote on Brexit and the election of President Trump in the US. It’s a fasicinating discussion on the use of hyper-targeting and extreme profiling to deliver highly-tailored messages to influence voters.¬†You can read it here – The Data That Turn The World Upside Down Hyper-targeting However I don’t think...

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What is Dark Data?
Jan26

What is Dark Data?

Dark data is all around us, unseen and unused. Data Science has many buzzwords associated with it: big data, Hadoop, Visualization, machine learning … to mention but a few. One of the most recent to trend is that of dark data. So what is dark data ? Simply put, it’s data that has not been (fully) exploited yet. This can be for a variety of reasons. It can be that it’s simply not been analysed, or it may be that...

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